The effects of Institutional-Based Trust, Service Quality and Customer Perceived Value on Customer Satisfaction and Loyalty - Yahoo! Kimo Auction as an Example
碩士 === 國立高雄應用科技大學 === 資訊管理系碩士在職專班 === 98 === Based on the research model of institutional-based trust presented by Pavlou and Gefen(2004) in association with the Five Frame Structures Theory of Parasuraman et al(1998), the Five Perceived Values of Petric(2002) and the Behavioral-Intentions of Zeitha...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15398521653386246405 |