A Study of Using the Endorser’s Image for the Brand Identification- Taking Chanel’s Female Perfume Commercial Film as an Example
碩士 === 崑山科技大學 === 視覺傳達設計研究所 === 98 === Nowadays, it is competition vehemence to the consumer market, the enterprise attention to the performance of brand image. Brand image is being used on marketing segmentation, and it also would make a good impression on consumers. The advertisement is an ins...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15297407446566424981 |