ANTECEDENT AND CONSEQUENCE OF CUSTOMER PERCEIVED VALUE IN E-COMMERCE CONTEXT
碩士 === 開南大學 === 資訊及電子商務學系 === 98 === This study examines online purchase intention from the perspective of customer perceived value and word-of-mouth. This study is mainly focused on non-monetary cost as the “give” component and applies the transaction cost theory based on uncertainty and trust dime...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08575403480866311088 |