System Dynamics Simulation for Customer Lifetime Value

碩士 === 義守大學 === 資訊管理學系碩士班 === 98 === As the market environment, intense competition, changes, enterprises are facing more and more competitors, in order to improve the enterprises in the market share, enterprises constantly updating products and marketing strategy, and even price competition seems i...

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Bibliographic Details
Main Authors: Hui-Ling Hung, 洪惠玲
Other Authors: Jiann-Horng Lin
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/46972620185364867978