A Study of Free Online Games Users’ Motives and Consumption Behavior
碩士 === 義守大學 === 資訊管理學系碩士班 === 98 === With the well-developed Internet, the online game has become a new popular industry and a new entertainment option for players. This research was aimed at understanding the relation between consumer motives and consumer behavior when playing free online games, an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46470384580679470088 |