The Anchoring Effect of Gender-Dimension Brand Personality on Consumer Attitudes of Co-Branding Product
碩士 === 義守大學 === 管理學院碩士班 === 98 === This study developed seven different situations to distinguish masculine brand personality from feminine brand personality and then measured the anchoring effect of gender-dimension brand personality on the consumers’ attitudes of a co-brand. A total of 357 undergr...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/24690991157946155723 |