A Study on the Relationships Among Brand Image，Service Quality，Customer Satisfaction and Customer Loyalty : Bank Wealth Management in Taiwan
碩士 === 義守大學 === 管理學院碩士班 === 98 === The earnings of bank institutions from interest rate slumped, consumer banking business also shrank because of the crisis of “double cards” issue. Focus has been turned to wealth management, which plays an important role in attracting and maintaining customer to ba...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25q7vg |