The Study on the Influence of Essential Visual Elements of Package Design to the Consumers’ Purchase Intention - Using the Package Design of Over-the-counter Co-Q10 Healthcare Products
碩士 === 玄奘大學 === 資訊傳播研究所 === 98 === The main purpose of package design, which is based on the elements of personalization, creativity, differentiation and totality, is to attract consumers’ attention from the diversified market and motivate their purchase intentions. Thus, package is often been calle...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52126524048809304291 |