The Study on the Incremental Validity of Brand Image to Relationship Quality and Customer Loyalty
碩士 === 玄奘大學 === 國際企業學系碩士班 === 98 === Brands are among a company’s most valuable assets, and smart companies today realize that capitalizing on their brands is important. Doing so can help them achieve their growth objectives more quickly and more profitably. (Chang, 2005). Crosby et al. (1990) empha...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57522190864653444960 |