The Impact of Window Display on Advertising Effects and Consumers’ Purchasing Behavior ─An Empirical Examination of Fashion Stores
碩士 === 輔仁大學 === 織品服裝學系 === 98 === Fashion retailers often use window display to attract consumers to enter the store and help boost sales. Window display has become an important advertisement media in the clothing industry. This study is an empirical investigation of the impact of window display...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43144407845056914024 |