Business Strategies and Financial Performance of Global Fashion Brands under Financial Crisis
碩士 === 輔仁大學 === 織品服裝學系 === 98 === This thesis studied the effects of economic cycle on the financial performance of global fashion brands based on their distinctive business models and resources allocation strategies.Luxury-goods companies diversified their product lines to make up for losses of aff...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97758006295123752114 |