To experience the perspective of advertising elements Study of the Influence on the experience of value - an example of anti-tobacco advertising

碩士 === 輔仁大學 === 管理學研究所 === 98 ===   The modern society consumer demand moves toward self-realization gradually the stage, the consumer innermost feelings level experience demand also gradually receives day by day takes seriously. The advertisement main cares about the advertisement goal more and mor...

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Bibliographic Details
Main Authors: CHU, CHIEN-HSIANG, 朱健祥
Other Authors: KAO,YIE-FANG
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/21450466836489043949