Internet Marketing in the Non-Life Insurance Industry in Taiwan- The Case Study of Company X

碩士 === 輔仁大學 === 管理學院經營管理碩士學程 === 98 === The development of Taiwan’s non-life insurance industry has reached maturity stage, in which the possibility of product differentiation within the market is very limited. Under deregulation and strict government control, competition within the industry is fier...

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Bibliographic Details
Main Authors: Wei-Ju Lee, 李薇如
Other Authors: Bruce C.Y. Lee
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/30467853672278243423