Corporate advertisements of advertising agencies: Content analysis on corporate image print advertisements of advertising agencies in Taiwan (1977-2008)
碩士 === 佛光大學 === 傳播學系 === 98 === This study uses corporate image print advertisements of advertising agencies in Taiwan as an example and content analysis as the main research method. Based on the managerial approach of cultural advertising theory and the view of globalization, this study analyzes th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44662021712655002756 |