Business Management Innovation Strategy based on Branding-A Case Study of A Company

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 98 === This study put emphasis on the operating innovation strategies of leisure industry. A company is the object of study. To discuss this company’s present situation of external industry environment, multiple brand innovation and operating innovation. Throughout SWO...

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Bibliographic Details
Main Authors: CUN-HUANG WANG, 王村煌
Other Authors: 蕭堯仁
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/45656250310250916778