Examining the Effects of Celebrity Endorsement and Animosity on Taiwanese Consumers’ Attitudes toward Hybrid Products
碩士 === 逢甲大學 === 國際貿易所 === 98 === none
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63008913269330726110 |