A Study of Purchase Intention Influenced by Animosity and Consumer Nationalism-Promotion Strategy as the Moderating Variable
碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 98 === In 2008, the world economy was ravaged by economy slump, causing a decline in housing market, weak stock market, slow economy growth, business failures and large number of unemployed labor force. The rapid world’s economy contraction has resulted in reduced pr...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85441018190966702462 |