The Study of Trademark Use Theory and Internet Trademark Use

碩士 === 逢甲大學 === 財經法律研究所 === 98 === Since the rise of the World Wide Web in the early Nineties, Internet has become an important source for consumers to obtain information concerning products and services. Responding to the trend, corporations are shifting billions of advertising budgets from traditi...

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Bibliographic Details
Main Authors: Yi-chen Tsai, 蔡宜珍
Other Authors: none
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/32990031309004936690