A Study on the Residential Risk Perception and Purchase Intention for Comprehensive Personal Property Insurance
碩士 === 逢甲大學 === 風險管理與保險研究所 === 98 === The aim of this study is to discuss the relationship between the recognition of risk and consumer’s purchasing intention in comprehensive personal property insurance. The statistical data focuses on consumers older than 25 and living in Taichung city and county...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37556797751205230859 |