The Study on the Renewal Intention of Voluntary Automobile Insurance
碩士 === 逢甲大學 === 風險管理與保險研究所 === 98 === The importance of “customer repurchase” has been well recognized both in academic research and managerial practice. However, data shows that customer renewal is quite low in Taiwan''s automobile insurance industry. Since automobile insurance ac...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/54819179124925147512 |