The Study on the Renewal Intention of Voluntary Automobile Insurance

碩士 === 逢甲大學 === 風險管理與保險研究所 === 98 === The importance of “customer repurchase” has been well recognized both in academic research and managerial practice. However, data shows that customer renewal is quite low in Taiwan''s automobile insurance industry. Since automobile insurance ac...

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Bibliographic Details
Main Authors: Jou-Chieh Wang, 王柔捷
Other Authors: Yu-min Kang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/54819179124925147512