A Comparative Study on Customer Satisfaction on Bancassurance and Traditional Life Insurance Distribution Systems in the Center of Taiwan
碩士 === 逢甲大學 === 風險管理與保險研究所 === 98 === The following conclusions were derived: ? In regard to bancassurance, personnel service quality, product requirements and enterprise service have significant influence on customer satisfaction. ? For traditional insurance, personnel service quality, product requ...
Main Authors: | Kai-Yin Chang, 張凱茵 |
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Other Authors: | none |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/10312317115677569555 |
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