A Comparative Study on Customer Satisfaction on Bancassurance and Traditional Life Insurance Distribution Systems in the Center of Taiwan

碩士 === 逢甲大學 === 風險管理與保險研究所 === 98 === The following conclusions were derived: ? In regard to bancassurance, personnel service quality, product requirements and enterprise service have significant influence on customer satisfaction. ? For traditional insurance, personnel service quality, product requ...

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Bibliographic Details
Main Authors: Kai-Yin Chang, 張凱茵
Other Authors: none
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/10312317115677569555