A Comparative Study on Customer Satisfaction on Bancassurance and Traditional Life Insurance Distribution Systems in the Center of Taiwan

• Main Authors: Kai-Yin Chang, 張凱茵
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/10312317115677569555

碩士 === 逢甲大學 === 風險管理與保險研究所 === 98 === The following conclusions were derived: ? In regard to bancassurance, personnel service quality, product requirements and enterprise service have significant influence on customer satisfaction. ? For traditional insurance, personnel service quality, product requirements and enterprise service have significant influence on customer satisfaction. Based on the conclusions, this study proffers the following comprehensive suggestions for bancassurance and traditional insurance trade as reference: ? Bancassurance personnel should reinforce their professional knowledge regarding the insurance business。 ? The products offered should be more diversely designed and packaged, in order to meet consumers’ varying demands; ? Bancassurance should place more focus on enterprise service and subsequent claim service, which are critical factors in business ? The traditional insurance trade should enhance their employee retention rates ? In addition to customized design, the traditional insurance trade should add some simple and easy-to-understand products to their product design and packaging ? The traditional insurance trade should provide better hardware equipment and service related to their enterprise service