| Summary: | 碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 98 === The object aim of this study was to probe into the relationship of country of origin image, relationship benefit and New product expansion. In addintion, we alysisiation the Intermediary effect of Consumer country center principle between New product ex-pansion and country of origin image. The country of origin image was measurement by nation image and product image. Additional, new product expansion was was measure-ment by new product relative advantage, complexity, probation, compatibility and ob-servation.The study was send out 480 questionnairies and the reclamation rate is 90.8%.We used Simple regression and social stratum regression model to analysis and supposition examination. Presentation of Results, the New product expansion had been significant impacted by country of origin image and relationship benefit.
We also investigate and advance the theory, Study limitations, Suggestion in this thesis.
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