The Influences of Country-of-Origin Image and Consumer Ethnocentrism on New Product Diffusion
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 98 === The object aim of this study was to probe into the relationship of country of origin image, relationship benefit and New product expansion. In addintion, we alysisiation the Intermediary effect of Consumer country center principle between New product ex-pans...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/09103275427613035765 |