The Study of Electronic Word-of-Mouth and Perceived Risk
碩士 === 大葉大學 === 管理學院碩士在職專班 === 98 === Living in the era of technology, it is common that consumers read product reviews and search products related information online. The electronic word-of-mouth (e-wom) has be-come an important reference for consumers. To understand consumers’ percep-tions on the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99804774374296764997 |