A Study of the Relationship among Brand Image, Word-of-Mouth and Purchase Intention-A Case of Picture Books for Young Children

碩士 === 大葉大學 === 管理學院碩士在職專班 === 98 === The purpose of the present study was (1) explore whether brand image will influ-ence the purchase intension, (2) test a mediating effect of word-of-mouth. The questionnaire was used to collect data. The research used SPSS software to process statistical analysis...

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Bibliographic Details
Main Authors:	Hsiao-Ping Su, 蘇小萍
Other Authors:	Yu-Ming Chung
Format:	Others
Language:	zh-TW
Published:	2010
Online Access:	http://ndltd.ncl.edu.tw/handle/68292732029163939252

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