A Study of the Relationship among Brand Image, Word-of-Mouth and Purchase Intention-A Case of Picture Books for Young Children
碩士 === 大葉大學 === 管理學院碩士在職專班 === 98 === The purpose of the present study was (1) explore whether brand image will influ-ence the purchase intension, (2) test a mediating effect of word-of-mouth. The questionnaire was used to collect data. The research used SPSS software to process statistical analysis...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/68292732029163939252 |