A Study of the Effects of Private Brand’s Promotion and Brand Equity on Consumers’ Purchase Intention: The Case of 7-ELEVEN Convenience Stores
碩士 === 大葉大學 === 管理學院碩士在職專班 === 98 === According to Taiwan chain store almanac 2009, the number of convenience stores in Taiwan reaches more than nine thousand and four hundred, whose density occupies the top position in the world. However, under the fierce competitive circumstances re-sulting from t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80309166012677956931 |