A Study of Product Images Through Questionnaire Survey

• Main Authors: HUANG, Shih-Jhe, 黃士哲
• Other Authors: LAI, Qiong-Qi
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/99455439351648622087

碩士 === 大葉大學 === 設計研究所 === 98 === The researcher selected 10 daily life products as stimuli for this study, and use questionnaire as the tool for product images survey. The researcher acquired 100 subjects’response as data for analysis. After statistical treatments with SPSS 12 software, there were several noticeable results have been produced: First: the shapes of 10 products were generally accepted positively though there were some higher or lower difference in the grading, this means that a product which already selling successfully on the market, at least acceptable shape should be one of a most basic requirements, however the rice cooking oven and the copier machine were a little lower in their grades. Visual image from materials also influence strongly in judging for strength and weakness for a product, this results have been found in a grass and steel made desk.Product images judged by male and female subjects also been found there were quite significant difference between them, male subjects responded more strong diversity with positive and negative feeling and female subjects were more moderate in their opinions.