A Study of Customer Equity and Loyalty：Taking the Sport Shops as an Example
碩士 === 大葉大學 === 運動事業管理學系 === 98 === This study focuses on sport shops and discusses the relationship between customer equity and customer loyalty. A total of 340 copies of questionnaire were handed to the subjects: customers of three sports-equipment chain stores in Yi-chung Shopping District and Fe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78355135311384704706 |