Is Biker a Green Consumer : Evidence from Comsuming Attitude and Behavior
碩士 === 大葉大學 === 運動事業管理學系 === 98 === The objective of this study is to investigate and compare the green consumption between bikers and non-bikers. On the basis of the purposive sampling, 600 question-naires were distributed to bikers and non-bikers in Taiwan, and 592 of them were re-turned valid wit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54224391721051730515 |