An examination of the determinants of player satisfaction and loyalty in online game context:a perceived value perspective.

碩士 === 大葉大學 === 資訊管理學系碩士班 === 98 === Online game is a very popular leisure activity in recent years. While many studies have engaged in exploring this field, few empirical studies have been conducted on the exploration of online game users’ behavior from user’s perceived value perspective. The purpo...

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Bibliographic Details
Main Authors: Yu-Lin, Chang, 張羽霖
Other Authors: Chin-Lung, Hsu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/29238312383646842446