The Effect of Country-of-Origin to Purchase Intention on Japanese and Korean Automobiles - The Moderating Effect of Perceived Price and Product Involvement
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 98 === This research will be with consumer's viewpoint, and focus on the automobile brand of Japan and Korea which sales in Taiwan. First we want to find the relationship between country of origin and purchase intention. Second, test the moderating effect of perc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37019577491559716569 |