A Study of Successful Appointment Making and Closing by Telemarketing-Example of Life Insurance Marketing

• Main Authors: Kuei-Chiu Huang, 黃瑰秋
• Other Authors: Yuemin Kang
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/12789219417603776640

碩士 === 朝陽科技大學 === 保險金融管理系碩士班 === 98 === With the process in the society and the economic environment in Taiwan, people’ demand for personal insurance increases. However, requisite methods are essential for the life insurance trades to operate smoothly and sustain. It is because the interaction with mutual trust has become a character for insurance marketing, wherein effective solutions can then proposed from what consumers are much concerned. Diversified information has indicated the technology of Telemarketing has gradually become matured and popular. Basing on a motive to study, the purpose of this study is to research to find out a whole set of life insurance Telemarketing, by which the staffs are able to accomplish their missions to closely talk to the policy holders and further succeed to get their sustained policies through telephone as well as accomplish the results mission of the insurance company. The study makes up successful interviews and close a deal by modes of Telemarketing in object to the life insurance trades in Taiwan Telemarketing, expecting to be provided as best references the staffs of the related organizations or units so as to smoothly achieve a goal of sales or recommendation, promote sales and increase the results of both the trades and individuals. In an object view of market segmentation, the study has targeted and sourced from the students of non-formal education including the city community colleges and associations and artistic skills for living in Taichung County. The study has divided the questionnaire into two parts: one is personal basic information; the other is Telemarketing questionnaire. The study makes a survey by 447 copies of questionnaire, Taking examples by focusing life insurance marketing to make up successful interview and deals by Telemarketing, expecting the life insurance trades to refer to this study as well as to encourage the sales related units to apply mode of Telemarketing to create more and outstanding sales. The results of the study indicate: There is no obvious discrepancy between individual background factors and the purchasing experience in Telemarketing. There is no obvious discrepancy between individual background factors and overall satisfaction. There is no obvious discrepancy between individual background factors and purchase intention. There is no obvious discrepancy between individual background factors and deal index. There is obvious relation discrepancy between purchasing experience and deal index. There is obvious relation discrepancy between the overall satisfaction and deal index. There is no obviousrelation discrepancy between purchase intention and deal index.