A study of The SMS Advertising Headlines and Contents Appeals on Advertising Effect
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 98 === The purpose of this study is to examine the influencing factors of short message service (SMS) on advertising effect, including audience’s cognition of advertising headlines, appearls of SMS in cell phone and audience’s involvement. In a between-subjets experime...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54751878554931154139 |