Using Cluster Analysis and Kano Model to Investigate Lifestyle Effects on the Customer Service Strategy:An Example of Automotive Repair Industry
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 98 === In the car maintenance market of this competition vehemence, the good customer service quality is seen to succeed as the enterprise one of the most important key factors.In this study, life style was applied, to be the base for segregating the market effectively...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61718171753277885898 |