A Study of the Key Success Factors for Shifting OEM toOBM– A Case Study of A Sewing Machine Manufacturer

• Main Authors: Hsin-Yi Chi, 紀心怡
• Other Authors: Chung -Li Chou
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/98267328436888698543

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 98 === The study aims at analyzing the case company and its industry''s status. It probes into the key successful factors of a company which tends to develop its own brand in the sewing machine industry and applies the GM (0, N) model to explore the core competency and key successful factors when building up its own brand. This study analyzes the similarity and difference of perspective between high-management and employees, and looks forward to leading both toward consistent development for the future. The study further seeks to provide a strategic plan for future business operation and executive planning. To integrate the analysis results, the different perspectives need to be studied further through more detailed objective figures and information, and serious re-investigation and adjustment. These points have been identified through the study as important for both high-level management and employees: 1. Both high-level management and employees believe that the core competencies of the case company are “production equipment” and “knowledge management”. 2. Both high-level management and employees believe that the “market information control ability” is the highest potential core competency and needs to be developed in priority. 3. The high-level management believes that the case company should develop “human resources” as a priority, and this is also one of the key successful factors that has been identified for a household sewing machine manufacturer to develop its own brand.