A Study of the Key Success Factors for Shifting OEM toOBM– A Case Study of A Sewing Machine Manufacturer

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 98 === The study aims at analyzing the case company and its industry''s status. It probes into the key successful factors of a company which tends to develop its own brand in the sewing machine industry and applies the GM (0, N) model to explore the core com...

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Bibliographic Details
Main Authors: Hsin-Yi Chi, 紀心怡
Other Authors: Chung -Li Chou
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/98267328436888698543