A Study of Mental Account, Framing Effect and Investment Decision
碩士 === 中原大學 === 企業管理研究所 === 98 === Behavioral finance is to combine two areas of finance and psychology, being tried to explain the anomalies of real investment behaviors. Prospect theory is the most important theory of behavioral finance. This study discusses whether the investors’ investment beh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kyg88v |