The impact of relationship marketing on customer satisfaction and loyalty-An empirical study of medical imaging healthcare center

碩士 === 中臺科技大學 === 護理研究所 === 98 === This study aimed to identify the magnitude of relationship marketing, customer satisfaction, and loyalty, and explore the impact of relationship marketing on customer satisfaction and loyalty among a medical imaging healthcare center customers. This is a cross-sect...

Full description

Bibliographic Details
Main Authors: Hui-Ching Feng, 馮慧卿
Other Authors: Asphodel Yang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/57752372520405693222