溫泉旅館遊客消費者行為之研究--以四重溪溫泉區為例
碩士 === 正修科技大學 === 經營管理研究所 === 98 === This study explores on the consumption behaviors of hot spring tourists. The tourists of seven legal hot springs in Sz-Chung-Shi Hot Spring Area were used as research subjects. The results from the survey and statistical analysis were used to understand the chara...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71546258902433577062 |