The Effects of Consumer Perceived Value and Product Mix on Vustomer Satisfaction- Taking Quan Wei Food Corporation as an Example
碩士 === 長榮大學 === 高階管理碩士在職專班 === 98 === When consumers consider the purchase, the purchasing intentions will usually be in its perceived value and perceived transaction value. In the previous studies have explored the consumer for the ” existing products” of perceived benefits, perceived value and ad...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jem9q3 |