Effect of Brand Image on Customer Loyalty as Viewed from Service Innovation Abstract-Taking Sporting Goods Industry as an Example

碩士 === 長榮大學 === 高階管理碩士在職專班 === 98 === With the national income has increased in recent years and the implementation of two-day week, today’s Taiwan can be said to have entered the leisure-oriented society. Leisure and personal life at all levels is closely related to the degree of satisfaction with...

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Bibliographic Details
Main Authors: Horng Rong Lin, 洪榮臨
Other Authors: 謝介仁
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/255868