A study of Brand Switch Behavior by Consumer Characteristics and Brand Loyalty
碩士 === 長榮大學 === 經營管理研究所 === 98 === Brand not only composition by the physical products, and also must to stress between the brand and consumer, just can create a consumer brand loyalty, all the core brand value is brand loyalty, therefore increasing competition in the mobile phone market situation,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3szgj3 |