Nation Branding of Taiwan from Tourism

碩士 === 中華大學 === 經營管理研究所 === 98 === Under the rapid advance of globalisation and economic competition, in order to promote exports, increase tourist attraction, and attract foreign direct investment or talent, every country is actively improving the national image, and thus Nation Branding is more an...

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Bibliographic Details
Main Authors: Lee, Ming-Hung, 李銘煌
Other Authors: Chen, Chun-An
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/20239867331310218417