A Study of Manufacturing Firms’ Transformation into Service-Oriented Business: A Service-Dominant Logic Perspective

碩士 === 中華大學 === 科技管理學系(所) === 98 === ABSTRACT Manufacturing industry as a service-oriented enterprise and servitization is recently high-profile and debated issues. However, these issues are related to emphasize development services (intangible products) and the combination of tangible products with...

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Bibliographic Details
Main Authors: Chuan-Hung Wang, 王銓鋐
Other Authors: Chin-Huang Lin
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/83122424498545070776