Constructing an index for brand equity: a hospital example
博士 === 中華大學 === 科技管理學系(所) === 98 === The initial function of a brand name is to serve as a function to differentiate one company from another. However, as customers have more contacts with or understanding towards a brand name, the brand name starts to convey more value for both companies and custom...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38187994292952820327 |