The influences of different price presentation to consumers' purchasing behavior
碩士 === 長庚大學 === 管理學院碩士學位學程在職專班經營管理組 === 98 === Due to the impact of the global financial crisis, most manufacturers and all kinds of industries have put promotional activities into practice more than ever in recent years. In this study, we would like to have a further discussion of different price p...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/93401868102378948601 |