On the Marketing Strategy for Ocarina Business in Taiwan
碩士 === 長庚大學 === 管理學院碩士學位學程在職專班經營管理組 === 98 === This research is aimed at formulating marketing strategies for ocarina business in Taiwan. First, Porter’s five forces analysis is employed to obtain a comprehensive perspective on the industry. Then, the original 5P marketing mix is proposed; 5P consis...
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| Format: | Others |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87817321595016033374 |